All Hail Content Marketing!

By aucklandnorth. Posted in Business Growth, Cloud Software, Events, Sales and Marketing, Solutions.

Recently we had a new client join us in the tech/marketing space that we thought stood out! It’s called Hail, a platform for you to collect and collaborate on your content. And it seems as though the timing is spot on for them.

Many of our customers talk to us about their needs around their marketing (and often sales but that’s another story) and how they can get their message out there. Who will create the material? How will they deliver it? How can they present themselves as the experts they ARE in their industry?

The answer is often, Content Marketing.

But like many things, it’s not just knowing what the solution is, it’s how you apply the solution, Hail makes the solution easy. You can collaborate with your colleagues or marketing partners. You can share the content and get it out there really easily across many platforms.
We’re about to start using it! Because believe or not, it’s not super easy getting the accountants round here to jump into action and write a blog!
We think there’ll be many people like us that need this kind of solution – So we want to share it and get it out there.


“Hail provides a one-stop, collaborative content creation, management and publishing system. Now you can efficiently leverage your content across online publications, blogs, email and social media.”

If you’d like to find out more, please RSVP to one of the regional roadshows by following the links below:

RSVP for the Christchurch event now
RSVP for the Auckland event now

Many thanks, Ric

p: 03 377 0700
fp: 0800 SIDEKICK
m: 021 708 255
Book a time with me here: Thanks too to Concentrate for their images regarding the stats of US tech co’s

Tips for Social Media (But not for Life)

By aucklandnorth. Posted in Sales and Marketing.

Here are a few suggestions from our Marketing team that they’d recommend you use in Social Media. However, they would NOT recommend taking these tips to the streets!

Talk back to everyone.

It’s not always the smartest thing to do in your workplace, your home or on the streets, but talking back could be the most important rule in Social Media!

Believe it or not, social media is all about being social (We know..mindblowing stuff). Don’t just do all the talking by sharing your own content – nobody likes that guy. You have to get involved by interacting and commenting on other pages and content too. Why not try and leave at least 1 comment a day on someone elses content? This will expose your brand to all sorts of different conversations and audiences. Make sure you always reply to each comment that is left on your page too, in a quick and friendly manner.

Follow strangers.

This one is definitely not a rule that’s taught in schools.

If there is someone out there that you’d like to work with in the real world, find them online and follow them as soon as possible. You’ll pop up in their notifications and if they like what they see, they’ll invite you into their social circles. It can be a great little step to include in your sales process. This rule applies to each of your new friends too. Anyone you meet at networking groups, in an online community forum or if you have just started doing business with them, should be added to your social media at the first opportunity.

Break things.

That’s right – we’re all for breaking things here at djca!

Like any of your business strategies, if your social media strategy isn’t performing well, break it! Don’t be afraid to change things up or take on a completely new approach – keep adapting and innovating your social media efforts until you find success.

Be overly emotional.

Let’s break down those emotional walls – we want to get to know the real you.

Don’t just consistently promote your products. Instead focus on demonstrating your brand’s personality and providing an insight into your company’s culture. Why not share a funny team photo or your social sports team results. Anything that shows off that you are in fact humans! Creating an emotional connection with your customers is far more valuable, compelling and sustainable than just touting your wares over and over again. Remember, people do business with people they like.

Slow and steady does NOT win the race.

How many turtles do you see doing well on Twitter? (Well other than this one.)

Did you know that your average tweet only stays in the spotlight for roughly 6-7 minutes? Or that a good Facebook post only really lasts a couple of hours? Social media is not about survival of the fittest – It’s survival of the fastest! Keep your posts and interactions frequent. Make life as easy as possible for you by downloading the handy smartphone apps, consider using a social media dashboard like Hootsuite, and spreading the responsibility around your work mates – why not have a social media champion from each department that can share content? You don’t need to write an essay each time, just as long as you’re staying near the top of the screen!